MY GIRLY SIDE SHIFTS PERIOD PREP INTO AUTOPILOT

Convinced they are spot on when it comes to period preparedness, two Atlanta women have launched MYGIRLYSIDE.COM, a web-based subscription service that discreetly delivers feminine hygiene products direct to members along with a feel-good charity bonus and a subtle dose of menstrual humor.

In three simple steps, My Girly Side offers subscribers a choice of name-brand tampons to fit their cycle, a delivery schedule of every two, three or four months and participation in a charitable donation that benefits women’s causes.  Pricing for the service starts at $18.95 for delivery of a two-month tampon supply and shipping is free.

“Periods are like clockwork yet women often find themselves unprepared when they start.” said Becky Halford, co-founder of the new subscription service.

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“For less than $10 per month, My Girly Side members enjoy the convenience of automatic tampon replenishment direct to their doorstep.”

As an added bonus, My Girly Side donates a percentage of every order to one of two non-profits which support women’s causes — Girls Inc. and Women’s Health Foundation.  Members direct the company’s charitable contributions by selecting one of these organizations when placing their initial order.

“As women, we expect more from the brands that touch our lives,” explained Halford. “Our business model incorporates charitable giving and our members play a significant role in directing our donations. The organizations we’re targeting are in sync with our mission to support women’s issues.”

The partners plan to leverage My Girly Side’s website and social networking channels to provide a genuine platform for women to share their stories while at the same time injecting an authentic measure of humor into the feminine hygiene space.